It is all in how you space your thank you notes and acknowledgments for your donors, and by using companies such as 1-800-postcards or Modern Postcard, to help show how the money you have collected is being spent. For those of you that are unfamiliar with this advertising medium, the company rented a series of billboards by major highways, and a short message on each, as shown in this archive.Download the podcast here (5:15).
Carol and David talk about two different kinds of thank you gifts: one that is unique and picked out especially for the donor, and one that is just like what every other donor receives. There are circumstances that are compelling reasons for giving one or the other.
Carol and David talk about how to get your board to make thank-you calls to donor. Penelope Burk’s book Donor-Centered Fundraising is a good source. Carol goes through a sample script so you can get the idea, too.
We continue our series on how to say thanks by Carol and David talking about donations of artwork and how they were thanked by the museums that got the artwork.
- 26: Women and fundraising with Margaret May Damen
- 25: From survivor to champion
- A New Take on an Old Technique
- 24: Having unusual special events
- 23: Should you take dirty money?
- 22: When money comes with strings attached
- 21: The ‘Burma Shave’ approach to thanking donors
- 20: How to turn bad news from friends into good works
- 19: How to brainstorm for your next fundraising idea
- Special Events and The Board, Not Forgetting The One Crucial Step
- Special Events-Under Promise and Over Deliver
- 18: Making your Web site a destination