The Accidental Fundraiser

21: The ‘Burma Shave’ approach to thanking donors

It is all in how you space your thank you notes and acknowledgments for your donors, and by using companies such as 1-800-postcards or Modern Postcard, to help show how the money you have collected is being spent. For those of you that are unfamiliar with this advertising medium, the company rented a series of billboards by major highways, and a short message on each, as shown in this archive.Download the podcast here (5:15). 

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January 6, 2008 Posted by | thanks | Leave a comment

9: Two kinds of thank yous

Carol and David talk about two different kinds of thank you gifts: one that is unique and picked out especially for the donor, and one that is just like what every other donor receives. There are circumstances that are compelling reasons for giving one or the other.

Listen to the podcast now (5:55).

November 29, 2007 Posted by | thanks | Leave a comment

8: Whom should do the thanking

Carol and David talk about how to get your board to make thank-you calls to donor. Penelope Burk’s book Donor-Centered Fundraising is a good source. Carol goes through a sample script so you can get the idea, too.

Listen to the podcast here (4:10).

November 29, 2007 Posted by | thanks | Leave a comment

7: How to make people feel special

We continue our series on how to say thanks by Carol and David talking about donations of artwork and how they were thanked by the museums that got the artwork.

Listen to the podcast now.

November 29, 2007 Posted by | thanks | Leave a comment

6: How to thank people

We start a series of episodes about how to thank people properly, and what Carol calls the “platinum rule” — one even better than the Golden Rule.

Listen to the podcast now.

November 29, 2007 Posted by | thanks | Leave a comment