The Accidental Fundraiser

26: Women and fundraising with Margaret May Damen

Did you know that women make the vast majority of philanthropic decisions, close to 84%?This week Carol and David talk to Margaret May Damen, the president of The Institute for Women and Wealth.

Margaret talks about ways that professional fundraisers can specifically target women in their activities. And if you look at the word heirs and take off the “he” what you are left with is the IRS! She also shows us how to “speak female” and further engage both men and women in the fundraising decision.

Listen and download the podcast now (13:50).

April 14, 2008 - Posted by | Uncategorized

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