21: The ‘Burma Shave’ approach to thanking donors
It is all in how you space your thank you notes and acknowledgments for your donors, and by using companies such as 1-800-postcards or Modern Postcard, to help show how the money you have collected is being spent. For those of you that are unfamiliar with this advertising medium, the company rented a series of billboards by major highways, and a short message on each, as shown in this archive.Download the podcast here (5:15).
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