18: Making your Web site a destination
In this episode, Carol talks about how your organization can become a content provider, and uses the example of this site that gives all sorts of information about Hepatitis B. This shows how an organization can become an online destination and a source of useful and important content, above and beyond a mere brochure of the company’s operations. Download the podcast here (5:45).
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- 26: Women and fundraising with Margaret May Damen
- 25: From survivor to champion
- A New Take on an Old Technique
- 24: Having unusual special events
- 23: Should you take dirty money?
- 22: When money comes with strings attached
- 21: The ‘Burma Shave’ approach to thanking donors
- 20: How to turn bad news from friends into good works
- 19: How to brainstorm for your next fundraising idea
- Special Events and The Board, Not Forgetting The One Crucial Step
- Special Events-Under Promise and Over Deliver
- 18: Making your Web site a destination