18: Making your Web site a destination

In this episode, Carol talks about how your organization can become a content provider, and uses the example of this site that gives all sorts of information about Hepatitis B. This shows how an organization can become an online  destination and a source of useful and important content, above and beyond a mere brochure of the company’s operations. Download the podcast here (5:45). 

17: What is an email auto-responder?

In this episode, David explains the importance of email lists and autoresponders, and how they can help organizations connect with their audiences and supply important kinds of content. Download the podcast here (5:45). 

16: Why non-profits need Websites

In this episode, Carol talks about why every non-profit organization needs a Website, and cites some very compelling statistics about the importance of courting online donors. Download the podcast here (5:45). 

15: Using professional speaking skills

In this episode, Carol talks about how brushing up on your professional speaking skills can help motivate donors and make them feel more connected to a particular non profit’s cause.Download the podcast here (5:00).